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INTEGRITY POLICY FOR HOME ART `N` GALLERY AB

INTRODUCTION AND SUMMARY

Your personal privacy is important to Home Art `N` Gallery AB ("Home Art `N` Gallery" or "we"). In this policy, we want to inform you about how we process your personal data and rights. Personal data is information that can be linked to you as a private person, for example your name and contact information.

To summarize, we process your personal data:

  • To the extent required to be able to handle and deliver your order.

  • To bring offers and inspiration to you. Both through newsletters, text messages and targeted personalized marketing in social media, as well as otherwise online and offline.

  • To communicate with you and answer your questions.

  • To ask you about Home Art `N` Gallery and your experience with us.

  • To remind you of an abandoned "shopping bag" and provide our "Build Your Art Wall" feature.

  • To create and maintain a customer account (incl. features such as favorites).

  • To comply with laws and regulations (e.g. consumer and accounting law).

You have several rights under the Data Protection Act. For example, you always have the right to object to marketing. You can also read about how you can influence our processing of your personal data - what rights you have.

Do you want to know more? Please read our detailed explanations below. You can read about how, why and how long we process your personal data.

WHO IS RESPONSIBLE FOR THE PROCESSING OF YOUR PERSONAL DATA?

Home Art `N` Gallery, with registration number 559277-9762, is responsible for the processing of your personal data. Note that some of our suppliers of payment solutions and logistics, for example Klarna, process personal data that they themselves retrieve from our website or IT system when carrying out a purchase or logistics process and are themselves responsible for their processing.

If you want to contact uss about treatmentone of your personal data, contact us at info@homeartngallery.com or call us on 07 - 632 28 012. Our address is Klagshamnsvägen 6, 218 36, Bunkeflostrand, Malmö.

FROM WHO OR WHERE DO WE OBTAIN YOUR PERSONAL DATA?

We process personal data that you have shared with us.

WHO CAN ACCESS YOUR PERSONAL DATA?

Your personal data is mainly processed by us at Home Art `N` Gallery. We will never sell your personal data. In some cases, we share your personal data in order to fulfill our obligations to you in a good and efficient way:

  • In order to make sure that you pay us, our providers of payment solutions will have access to your personal data.

  • In order for us to be able to deliver your products to your home address or delivery point and to handle returns, we will share your personal data with logistics companies.

  • Your personal data is mainly processed by us at Home Art `N` Gallery and companies within Go2-ecom Telemarketing AB.

  • In order to collect and publish your reviews on our website, we share your personal data with the supplier who provides us with technical solutions to collect and publish the reviews.

  • If a friend has referred you to us via the tip platform, we will share a hashed (unreadable) version of your email address with the provider of the technical platform that makes it possible to tip friends. The purpose is to know if we should pay the provider of the service for the tip or not. Note that the provider cannot therefore convert this into an email address.

  • In order to market relevant products and to make our website as relevant as possible, we share your personal data with those who provide us with marketing services. For example Google and Facebook.

  • We will share your personal data with IT providers who process the personal data on our behalf as assistants to help us with IT services.

  • In order to be able to print and send out your personal poster, we need to share your personal data and any information to be printed on the poster with our printing company.

 

You can contact us if you want more detailed information about who we share your personal data with.

DO WE TRANSFER YOUR PERSONAL DATA OUTSIDE THE EU/EEA?

Home Art `N` Gallery generally processes your personal data within the EU/EEA, but in individual cases we use suppliers from countries outside the EU/EEA. When we transfer your personal data outside the EU/EEA, Home Art `N` Gallery ensures that there is a sufficiently high level of protection. 

Home Art `N` Gallery may transfer your personal data to the United States, to our newsletter provider and to our suppliers who provide services to market relevant products and to make our website as relevant as possible.

We would like to make you aware that although we always choose the best service providers we can find, and we ensure that our providers have signed relevant agreements with the EU, the data transferred to the US may be processed by US authorities for control and monitoring purposes without that effective remedies are available. We are closely following the development of new agreements between the European Union and the parties concerned and will make updates according to the results as soon as new standards are in place.

Contact us if you have any questions about how we share your personal data or if you want information about the security measures we have in place.

HOW CAN YOU INFLUENCE THE PROCESSING OF YOUR PERSONAL DATA?

According to data protection laws, you have several rights to influence our processing of your personal data. Read more below.

RIGHT TO WITHDRAW CONSENT AND TO OBJECT TO PROCESSING

You have the right to fully or partially withdraw consent for the processing of your personal data. Your revocation will apply from and including the time you revoke consent. You have the right to object to the processing of your personal data. You always have the right to object to marketing from us, such as newsletters. You generally have the right to object when the processing is based on a balancing of interests. Read more about what that means below.

In some other cases, the right to object does not exist (eg because we have to save your personal data). If we can show compelling legal reasons for the processing that outweigh your interests and fundamental rights or if it is for the purpose of settling, exercising or defending legal claims, you never have the right to object to the processing.


RIGHT OF ACCESS

You have the right to receive confirmation as to whether we are processing personal data concerning you. You can access the personal data and receive a copy of the personal data that we process.


RIGHT TO CORRECTION

You have the right to correct incorrect personal data concerning you and to ask us to have incomplete personal data completed.


RIGHT TO DELETE (“THE RIGHT TO BE FORGOTTEN”) AND LIMITATION OF PROCESSING

Under certain circumstances, you have the right to have your personal data deleted. This applies, for example, if the personal data is no longer necessary for the purpose for which it was collected or processed or when you withdraw your consent on which the processing is based and where there is no other legal basis for continuing the processing. You also have the right to request thatHome Art `N` Gallery restricts the processing of your personal data. This applies, for example, when the correctness of the personal data is questioned by you or if the processing is illegal and you object to the deletion of the personal data and instead request that the use be restricted.


RIGHT TO SUBMIT COMPLAINTS TO A REGULATORY AUTHORITY

You always have the right to lodge a complaint with a supervisory authority. You can do so in the particular EU/EEA Member State where you are domiciled, where you work or where an alleged breach of applicable data protection legislation occurred. In Sweden, Datainspektionen is the supervisory authority. This right does not affect other administrative or legal actions.
 

RIGHT TO DATA PORTABILITY

You have the right to ask us to transfer some of your personal data that we have about you to another company (data portability) This right applies to personal data you have provided us with in a structured, commonly used, machine-readable and compatible format if: :

  • The processing is based on consent or a contract; and

  • The treatment is carried out automatically

When exercising your right to data portability, you have the right, where technically possible, to have personal data transferred directly fromHome Art `N` Gallery to another data controller.

HOW AND WHY DO WE PROCESS YOUR PERSONAL DATA?

Our goal is to be as transparent as possible regarding how and why we process your personal data. In the table you can read more detailed information about why we process your personal data (purposes of the processing), which personal data we process, our legal basis for processing your personal data and how long we process your personal data for each purpose.


TREATMENT BEFORE PURCHASE

In order for us to be able to communicate with you, to save a picture wall that you have created and to receive feedback from you, we must process your personal data. If you do not provide us with your personal data for these purposes, we will not be able to provide you with the service or answer your questions.

For what purposes do we process your personal data?

 

To save your abandoned cart and remind you of the product(s) you have left in the cart if you have started a purchase by entering your email address.

To save your art wall and get feedback from you on our "Build Your Art Wall" feature.

To answer your questions.

What personal data do we process?

Information about your shopping cart and the email address you gave us when you started your purchase.

Your email address when you leave feedback and the name you choose to save your picture wall with and cookies.

We also process information that you provide us with when you give us feedback.

Your name, contact information, photos you send us and other information you provide us with.

What is our legal basis for processing your personal data?

Our legitimate interest in making it as easy as possible for you to purchase the product you have shown interest in by adding it to the shopping cart.

Processing is necessary for the performance of our contract (to provide the “Build Your Picture Wall” feature) with you.

Processing is necessary for the performance of our contract with you.

How long do we process your personal data for the specific purpose?

From the moment you place the product in the shopping cart until you make a purchase, but not more than five (5) days.

For one (1) year from when you have created your picture wall.

For three (3) years or as long as required by law

PROCESSING REQUIRED FOR IMPLEMENTATION OF PURCHASES AND AGREEMENTS, ETC.

In order for us to complete your purchase, for example deliver the product, we need to process your personal data. We also need to process your personal data to comply with statutory regulations or other requirements, such as the requirements of the Accounting Act to save data and consumer protection laws. If you do not provide us with personal data for these purposes, we will not be able to complete your purchase with us.

Please note that our payment solution providers also process your personal data to administer the payment for your order. Our providers of payment solutions are independently responsible for such processing. Some of our payment solution providers allow you to choose an easier way to complete purchases by automatically filling in your personal information or being remembered on your device.

For what purposes do we process your personal data?

To administer your purchase, i.e. to know with whom we enter into a contract, to confirm your purchase, to deliver your purchase and communicate with you regarding your delivery and collect information about your experience

 
Your name, contact details such as email address and delivery address, order information, selected payment method and IP address



 
To handle any complaints, claims and/or legal disputes against us.

 
To comply with laws, such as the Accounting Act and money laundering legislation.
If a friend has recommended us to you, we process your personal data in order to pay our supplier who provides us with the technical solution for recommending friends.
What personal data do we process?


Your name, contact details such as email address and delivery address, order information, selected payment method and IP address



 
Your name, phone number, email address, address and information about your purchase, such as your payment method.

We also save the information you provided when you use your right of withdrawal, open purchase or when you exchange a product.

 
Your name, contact details, information you provided that is relevant within the scope of the complaint, reclamation and/or legal dispute.
 
Information on your invoice such as purchase history, name and contact details.
 
A hashed version (text ID) of your email address.


 
What is our legal basis for processing your personal data?

Processing is necessary for the performance of our contract with you.
The processing is necessary for the performance of our contract with you and for us to comply with relevant consumer protection laws.




 
The processing is necessary for us to comply with relevant consumer protection laws and our legitimate interest in dealing with complaints, complaints and/or defending ourselves against legal claims.

 
The processing is necessary for us to comply with relevant legislation.

 
Our legitimate interest is to ensure that we only pay our supplier for purchases from new customers who have been referred to us through their platform.
How long do we process your personal data for the specific purpose?

Twelve (12) months after placing the order.

 
From when you complete your purchase and twelve (12) months thereafter. If you choose to exercise any of your rights, we will process your personal data until we have made a decision regarding the right of withdrawal, open purchase or exchange of a product and completed any refund or sent you the new product.
From when we become aware of your complaint, complaint and/or legal dispute and as long as it is ongoing. If we reject your claim, we always store the information for twelve (12) months in case you choose to have your legal dispute reviewed by another effort.
From when you complete your purchase and seven (7) to eight (8) years in accordance with Swedish accounting law and five to ten (5-10) years in accordance with money laundering legislation.
The email address is never saved by us for this purpose.

 

PROCESSING FOR MANAGING REVIEWS
 

For what purposes do we process your personal data?

Fto send emails asking you for reviews after your purchase.

What is our legal basis for processing your personal data?

Our legitimate interest is to contact you with a request to rate or review your purchase and experience to improve future experiences for you and other customers.

What personal data do we process?

Your name, your email address and your order details.

How long do we process your personal data for the specific purpose?

Until we have sent you our request.

PROCESSING TO MANAGE YOUR CUSTOMER ACCOUNT

In order to manage your customer account, we process your personal data for the performance of our contract with you. If you do not provide us with personal data for this purpose, we cannot provide you with your customer account.

For what purposes do we process your personal data?

To manage your customer account that you have created. This includes sending you updated information about your account and our privacy policy. It also includes processing to take security measures regarding your account.

What is our legal basis for processing your personal data?

Processing is necessary for the performance of our contract, to provide you with an account once you have decided to have an account. Processing to send you updates to our privacy policy is necessary to comply with laws and regulations.

What personal data do we process?

Your name, social security number, email address, mobile number, cookies and IP address, username and delivery address.

How long do we process your personal data for the specific purpose?

We store your personal data from when you make a purchase and two (2) years from your last login or until you ask us to delete your account.

PROCESSING TO COMMUNICATE NEWS, INSPIRATION AND RELEVANT OFFERS TO YOU

For what purposes do we process your personal data?

To send you newsletters and relevant offers as well as to send marketing to you who have made a purchase.

To do targeted marketing to you on social media and on third party sites.

To publish a review that you have chosen to write to make the customer experience transparent for our visitors and to market our brand to potential customers.

To promote our products on our website, we may publish your photos/videos of the product that you have shared on your social media profile and tagged #homeartngallery

What personal data do we process?

Your name, phone number, email address and purchase history, interaction history (opens, clicks, etc.) with newsletters received, cookies and IP address.

Your email address, cookies and IP address.

Your name and the information you have provided in your review.

The image/video you have shared on social media, your username and your text. These may include personal information about you. 

What is our legal basis for processing your personal data?

When you choose to subscribe to our newsletter, we process your personal data based on your consent.

Once you have made a purchase, we process your personal data based on our legitimate interest in sending relevant direct marketing. We only do this if you have made a purchase and have not objected to receiving marketing.

Our legitimate interest is to use your personal data for direct marketing and to make our marketing more relevant to you.

We only do this if you have completed a purchase from us and have not objected to receiving marketing.

Our legitimate interest is to publish the review that you have written and shared on a review platform.

Our legitimate interest is to publish material that you have tagged #homeartngallery.

How long do we process your personal data for the specific purpose?

If you have chosen to receive newsletters and relevant offers, we will send them until you unsubscribe from our newsletters.

If we send marketing communications based on our legitimate interest, we will send such marketing for two (2) years after your last purchase unless you object to receiving marketing before then.

Your personal data will be processed from when you have completed your purchase for two (2) years unless you object to our marketing before.

Until you remove the review from the review platform.

Until you state that you no longer want us to show the image/film on our website.

COOKIES

Here  you will find more information about our Cookie policy.
 

How have we assessed the balancing of interests when the legal basis for processing your personal data is our legitimate interest?

For certain purposes, Home Art ´N´ Gallery processes your personal data and relies on our legitimate interest as the legal basis for the processing. When assessing the legal basis, we rely on an interest balancing test through which we have determined that our legitimate interests in the processing outweigh your interest and your fundamental right not to have your personal data processed. We have set out our legitimate interest in the tables above. Please contact us if you would like to read more about how we have done this test. Our contact details are listed at the beginning of this privacy policy.

This privacy policy was updated by Home Art ´N´ Gallery on 01-31-2023. 

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